Are We Making a Difference?
Posted on 7/7/2012 by Brew's Your Daddy
BrewChief.com was born out of a true love for craft beer. In a nutshell, we were a bit tired of the "brew snob" mentality that has become a bit of a stigma on the craft beer world. Most outsiders looking in at our better beer world think we are all glass swirling, small sip taking, noses in the air at anything that sits on a grocery store shelf, big word using, well....snobs. And thanks to many of the "online tools" out there associated with craft beer, that reputation was more than deserved. It was earned.

How was it earned? It came through repeated beer hating, and forced upon "you don't understand what I am saying? Then you simply are too stupid to understand these high quality beers" attitudes. Personally, it angered me. I remember using the exact "online tools" I now speak of and thinking "It's not that I don't agree with what these people are saying. It's that I don't understand what it is they are saying." Now I openly admit that from time to time I may use a word or two in reviews that may come across as fancy or whatnot, but I try to make it a point that it is never done so in a "better than you" manner. The resources that were available to me were like picking up a book of ancient Hindu biology. Sure, there are words on the page, but how the hell am I supposed to understand them?

A visual that comes to mind would be to picture yourself walking into what you were told was a beginners investment meeting wearing a pair of golf shorts and a t-shirt while holding your $50 you thought you could bring to invest, only to find out it was for Wall Street beginners with $500,000 or more to invest. All of the $3,000 suits would turn and look at you and without saying a word, you would know that you not only don't belong there, but you aren't even welcome to stay. That kind of feeling makes my stomach turn, and I never want anyone to feel that way in our better beer world. I don't want anyone to feel like they aren't welcome, but rather like they are family (the ones you like anyway). I hate the thought that someone might see me out somewhere one day and think "Hey, that's one of those BrewChief guys!", and then be too intimidated to come up and say hi, or ask about what beer I may be drinking, or if I might could even recommend one to them. And for the record, I don't think of myself as a "Beer Rockstar" or something. Most people would never recognize me, and those who might would probably avoid me for completely non-beer related reasons. Heh.

So that leads me to where I sit today. As I thought about it this past week, I kept wondering "Are we even making a difference?" I am constantly asking myself if we are helping open doors, or just adding to the "members only club" feel? Do people even care, or is the better beer movement just the luck of the beer cooler grab? I hope its the former. I hope people realize that we want them to be a part of our love of beer, instead of being viewed as an unwelcome intruder. In any event, I promise you all that I will continue to strive to bring you reviews that are hopefully understandable to even new comers, while maybe adding in a bit of humor along the way. The way I look at it, beer without a smile is like a McLaren without gas. Yeah, its cool and all, but if you can't enjoy it, whats the point?

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