Tarting in Your Face
A Review of Blue Moon Blackberry Tart Ale by Blue Moon Brewing Co. / Coors
Posted on 12/23/2013 by Chops
                   
Repulsive
There is an unfortunate trend in the modern beer world that doesn't seem to be losing any momentum. The equation is simple: take a bland boring beer, add something generically appealing. This is why you see an endless variety of fruity light beers on the market, primarily by Big Beer companies. You can take any BMC product, add a common fruit to the name, and it probably exists in some fashion. Michelob Ultra Fruit Pomegranate Raspberry, Redd's Apple Ale (Miller), Redd's Strawberry Ale (Miller), Bud Light Lime, Bud Light Lime Straw-Ber-Rita, Bud Light Lime Cran-Brrr-Rita (facepalm). The list is seemingly endless and there is no shortage of big budget advertising used to push this swill on uninformed consumers. I recently came across yet another addition to the list: the Blue Moon Blackberry Tart Ale.

A review of this crap-tastic nonsense is pretty straight forward: just think Blue Moon plus blackberry extract. Bam! New beer to shove down the throats of unsuspecting beer fans. I have already reviewed the Blue Moon Belgian White base beer, so it helps to use that as a reference:

Blue Moon Belgian White Review : Click Here

However, the Blackberry Tart version does have a handful of differences. The coloration is noticeable darker, more of a golden brown. The most obvious difference is the presence of a generic berry flavoring. The resulting concoction is overly sweet to the point of losing any resemblance to beer. It's basically blackberry Kool-Aid with a sudsy white head. To be perfectly honest, they could call this beer Blue Moon Blueberry or Blue Moon Cranberry and I doubt anyone could tell the difference. It's just shameless product manipulation used to appeal to the wine cooler crowd. Course, I would expect nothing less from a short-sighted profit-driven Big Beer corporation.

Overall, it should come as no surprise that the Blue Moon Blackberry Tart Ale is a shitty shit beer. It has no redeeming qualities whatsoever and goes out of its way to capitalize on name recognition. It would not surprise me in the least if these bastardization brews were nothing more than poor Blue Moon batches (which is kind of redundant) repackaged as different products to salvage the loss of pouring them down the drain. Slap ''Limited Release'' on the bottle and no one is the wiser. To be fair, I know that ripping on MillerCoors / Blue Moon is a bit like ripping on Jersey Shore. I'm not shedding any new light on the subject and nobody expects their products to have any qualitative substance. But, when companies shit on consumers, it's up to the consumers to return the favor.

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Blue Moon Blackberry Tart Ale by Blue Moon Brewing Co. / Coors
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